According to the National Laser Institute, beauty standards
have changed over the past decade and so has the way consumers take care of
themselves. More and more people are taking charge of their health and looks
with minimally invasive, affordable options such as Botox to reduce wrinkles,
dermal fillers to plump skin and lips, cosmetic laser treatments such as skin
resurfacing to get rid of acne scars and fine lines, and body contouring
procedures to smooth cellulite and tone thighs.
With the opening of Sidney Health Center’s Advanced
Aesthetics in January 2017, residents living in the MonDak region now have
options to help turn back the hands of time. Under the direction of Dr. Shari Twigg,
Advanced Aesthetics offers a full-range of nonsurgical cosmetic procedures for
women (and men) of all ages.
Aesthetic Medicine includes all medical procedures that are
aimed at improving the physical appearance and satisfaction of the patient,
using non-invasive to minimally invasive cosmetic procedures. Typically, medical
spas perform many of the same procedures that are offered at regular spas, but
with a more results-oriented focus and a larger arsenal of medical-grade tools
because they are used under the guidance of a physician.
Dr. Twigg originally started her career years ago in the
aesthetic skincare field, working in a world renowned spa and making a name for
herself as an award-winning makeup artist. After going on to become a physician
and working in obstetrics and gynecology for several years, she is now combining
her medical expertise with her passion for aesthetics. Dr. Twigg recently
became certified in Aesthetic Medicine from the American Academy of Aesthetic
According to the AAAM’s website, the exciting field of
Aesthetic Medicine is a new trend in modern medicine. Patients not only want to
be in good health, they also want to enjoy life to the fullest, be fit and
minimize the effects of normal aging. Patients are now requesting quick,
non-invasive procedures with minor downtime and very little risk. As a general
rule, the needle is increasingly replacing the scalpel.
So what’s trending in the field of medical aesthetics? In
the last two years, a few trends have surfaced to the top as indicated by the
National Laser Institute:
- Stop the clock! Botox or Xeomin treatments with bolulinum
toxin help soften dynamic wrinkles/lines and create a more youthful appearance.
These injectables remain a hot commodity as it’s tough to beat these products
in terms of convenience and results. The only downside is the treatments are
temporary – generally, lasting 3-4 months.
- Fill ‘er up! Dermal fillers continue to rise in popularity,
with more than 2.3 million procedures performed nationally in 2015. These
fillers are used to improve the appearance of moderate to severe facial
wrinkles or folds as well as be used in cosmetic areas to add fullness in the
lips or lip lines, cheeks, scars and chin.
- Ditch the scale. In 2017, many more people are opting to
book treatments for new and improved nonsurgical fat reduction treatments
including CoolSculpting, radio-frequency and laser-assisted technology to name
a few. While there is no substitute for eating right and exercise, these
technologies offer excellent results for stubborn fatty areas. Viora Body
Sculpting uses radiofrequency to contour and reduce cellulite by shrinking fat
cells that results in a firmer, tighter appearance of the skin with little to
no downtime. This is done in 6-8 sessions on any area of the body including the
neck, arms, abdomen, love handles, thighs and buttocks.
- PRP Gaining Popularity – Platelet-rich-plasma (PRP) gained
significant notoriety when a celebrity posted pics of herself getting a “vampire
facial” that included dripping blood (actually, PRP) onto her face. These plasma
rich platelets are harvested from your own blood that contain stem cells and
human growth factors to help stimulate soft tissue healing, aiding in new
collagen formation. When accompanied with microneedling, PRP penetrates into
the skin, aids in new collagen formation and softens the appearance of sun
damage, wrinkles and scarring. PRP is also effective for hair loss treatment.
- More Men, More Millennials – As more and more people are
getting comfortable with getting medical aesthetics services, they are talking
about it on social media and the market share for both men and millennials
continues to grow. For millennials, it’s all about prevention and tiny tweeks.
Routine maintenance with small amounts of Botox, light peels and more mild
lasers are gaining popularity. Women are starting to visit the medical spa with
the same frequency as the salon.
As trends continue to make their way to rural communities,
Sidney Health Center is pleased to expand its line of services to include the
following treatments at Advanced Aesthetics:
- Injections of Neruotoxins and Dermal Fillers
- Chemical Peels
- Cosmetic Dermatology Treatments
- Body Contouring and Treatment of Cellulite
- Acne Clearance
- Hair Loss Treatment
- Hair Reduction
- Platelet Rich Plasma
- Intense Pulsed Light (IPL) Treatments
- Radio Frequency Fractional Laser Ablation
- Scar Management
- Venous Treatment
Advanced Aesthetics is open Monday through Thursday with
extended hours on Tuesday and Wednesday. The medical spa is located in the
MonDak Clinic building at 304 S Ellery Avenue – Suite 2 in Fairview. To
schedule a consultation with Dr. Twigg, please call the office at 406-742-5256
or visit us online at http://www.sidneyhealth.org/Service/Advanced-Aesthetics.
Sources: National Laser Institute and American Academy of